The prototype is being tested in Barcelona in the coming weeks prior to the campaign's launch this summer. The Hoverboard is part of the fourth project in the Lexus Amazing in Motion campaign, an international showcase for the brand's creativity and innovation. It has also been made using some of the same materials, both high-tech and natural, such as bamboo.
The Lexus project team has used magnetic levitation with liquid nitrogen-cooled superconductors and permanent magnets to give the Hoverboard frictionless movement of a kind that had been thought impossible.Īlthough a completely different form of transport, the Hoverboard shares design cues with today's Lexus cars, including the signature spindle grille. It's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination." That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. Mark Templin, Executive Vice President, Lexus International, said: "At Lexus we constantly challenge ourselves and our partners to push the boundaries of what is possible. The concept is the fourth project in its Amazing in Motion campaign, demonstrating its commitment to pursuing new possibilities in advanced design and technology. Lexus has worked with experts in super-conductive technology to create one of the most advanced Hoverboards the world has seen. This summer a new Lexus takes flight, bringing the stuff of science fiction closer to real world fact. Pearson also reiterated that point toĪutoblog: "Don't expect it in showrooms any time soon." The teaser video below shows off more of the board but still raises a lot of questions.ĭesign and technology collaboration achieves creative breakthrough for new Lexus Amazing in Motion projectĪ Lexus has always been a vehicle that rides on wheels, in contact with the ground. The company is clear that this thing isn't going on sale. Get anyīack to the Future 2 dreams out of your head right now, though. So any readers in the Spanish city should keep an eye out for someone floating by. "The technology mentioned in the release is accurate."Īccording to Lexus, the Hoverboard prototype is being tested in Barcelona. We have worked with companies to make this happen, and there will be more demonstration of this later this summer," Nik Pearson, Press Relations Manager forĪutoblog. The company's spokespeople aren't giving away any of the tricks, either. While not the first functioning hoverboard, this one can apparently work on concrete, based on the teaser video.
The Hoverboard allegedly runs on "magnetic levitation with liquid nitrogen-cooled superconductors and permanent magnets." That's all we know for the moment, but the Japanese automaker claims to be working with "experts in super-conductive technology." Unfortunately, Lexus is being very cagey with the details at this time. Like us, your first question is probably how this thing works if it is real. Despite seeming like pure science fiction, the company vehemently claims this vision of the future isn't a joke or a hoax. For one of the best examples of this in recent memory, take a good look at the Sometimes a story comes along that your heart desperately wants to be true, but every brain cell is screaming that something is amiss.
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